RootsHQ is a valuable tool for organizing grassroots political organizations. With access to a large database of conservative activists, campaigns will be able to pinpoint where they need volunteers and when. Whether it be a cheering crowd for a rally, door knockers, phone callers or mail stuffers, campaigns will be able to notify activists of their activities, and RootsHQ will automatically send a message to activists who want to participate in that activity.

The process of managing a grassroots political operation is easier than ever with RootsHQ. With the tools to integrate various data sources (voter files, house lists, Voter Vault, e-mail lists, etc) into one comprehensive database, campaign staff will be able to get one overall view of their supporters, donors, and other resources. With this comprehensive view, staff will then be able to leverage those activists and donors for various campaign activities such as fundraising mailers, e-mail alerts, volunteer updates, and more. Since the system is completely online, there is no need to install software on computers throughout the office -- only log into the secure, encrypted RootsHQ site and manage the campaign. RootsHQ comes with the ability to send mass emails, write letters and press releases, and update the website all from one interface.